Reown CEO Jess Houlgrave Aims to Simplify Onchain UX for Mainstream Adoption

Blockchain innovation continues to advance rapidly, yet a critical hurdle remains: user experience. Jess Houlgrave, CEO of Reown, argues that the key to mass adoption lies in making onchain interactions feel invisible. With a background spanning traditional finance at Credit Suisse and payments infrastructure at Checkout.com, Houlgrave brings a rare UX-focused perspective to crypto’s technical frontier.

"The moment users stop having to think about the underlying technology, that’s when decentralization will truly flourish," Houlgrave suggests. Her company is developing tools to abstract away blockchain complexity, bridging the gap between cutting-edge capability and everyday usability. This approach could prove pivotal as the industry moves beyond early adopters.